No Money Marketing – From Upstart to Market Leader

Jessie Paul is the Chief Marketing Officer of Wipro's IT business. An MBA from IIM Calcutta, Jessie is considered an expert in brand globalization, and has been named one of the most influential women in IT in India. No Money Marketing shows how an emerging brand can spot and tap into its marketing ecosystem of all stakeholders, and compete successfully with established brands for market share and mind share. Highlights: ? Spells out practical, low-cost, high-impact offline and online marketing strategies ? Studies global branding successes of Indian brands abroad and international brands in India across diverse sectors like IT, automobiles, F & B and banking. ? Shares snippets of author's rich branding and marketing experiences and insights from interviews with thought leaders like Narayana Murthy, Nandan Nilekani, Vijay Mallya, and Shelly Lazarus. ? The book enlightens entrepreneurs, marketers and managers with the vision and road map of building their brands and capturing markets on limited budget.