From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.
Why do naturally talented people frequently fail to reach their potential while other far less gifted individuals go on to achieve amazing things? The secret to outstanding achievement is not talent, but a passionate persistence. In other words, grit.
MacArthur Genius Award-winning psychologist Angela Duckworth shares fascinating new revelations about who succeeds in life and why. Based on her cutting-edge research, Duckworth shows how many people achieve remarkable things not just by relying on innate natural talent, but by practising what she calls grit. She then offers a Grit Formula to help anyone to become more gritty, focusing on six key factors: hope, effort, precision, passion, ritual and prioritisation. She reveals:
- Why people who test high for talent often fail to achieve their potential, and why people who do not test high for talent often "overachieve" what others expect them to do
- How grit can be learned, whatever your IQ or circumstances
- Why stubbornness is a key characteristic of gritty people
- When to be stubborn and when giving up is the grittiest thing you can do
- How gritty people found their passion, and you can find yours
- How gritty experts practise, and how you can do the same in your own life
- What the people who care about you can do to boost your grit when you need it most
- How grit is cultivated in the highest-performing sports teams, companies and schools
Leaping past clichés such as 'success is all about hard work', Grit offers a fresh and motivating way to climb to heights far beyond what natural talent would predict.
For women, a glass ceiling at work is not the only barrier to success - it's also the increasingly heavy obligations at home that weigh them down. Women have become accustomed to delegating, advocating and negotiating for themselves at the office, but when it comes to managing households, they still bear the brunt on their own shoulders. A simple solution is staring them in the face: negotiate with the men in their personallives.
In Drop The Ball, Tiffany Dufu explains how women can create all-in domestic partnerships that protect them against professional burn-out.
